DeTour on Teletoon Network ReBrand
Animation, Branding, Motion Graphics
Teletoon Canada’s answer to Adult Swim, The DeTour is an evening block of edgy and irreverant programming for young adults, nerdy adults and anyone with a quirky sense of humor. The block look was developed as though the Television itself has an irrverant teenage conscious that transforms when the block comes on. Segueing from programming for the 2-12 year old Teletoon audience to The Detour programming is represented by a platform personality of TV deconstructed into it’s pieceds and parts, test patterms and organic animation elements based on answering the question - If your TV were a teenager and it could speak for itself, how would it behave?
A series of irreverant :15 Idents for Canada’s answer to Adult Swim.