British Airways
Omnia In-Flight Branding
This series of subtle but arresting Channel Idents was designed and produced during my tenure as Global Practice leader of Media & Entertainment at FutureBrand/E&P in the U.K.. Props to Daryll Pocket and his team in Soho.
Discovery Animal Planet / US / UK - Video Pre Rolls / Idents
This clever series of :15 short-form video pre-rolls and on-air idents were another of the highlights of my time working in London with FutureBrand/E&P. Proof that online pre-rolls can be both entertaining and effective - these were GOLD BDA/Promax winners. Props to Daryl Pockett and his team I worked with on these.
Canal Star / UK - Movie Genre Openings
The launch of Canal Star / UK was both strategically and creatively very rewarding during my tenure with FutureBrand/E&P in the U.K. This multi-genre pay movie service was brilliantly executed by Daryl Pockett and and his production team in London with whom I had the pleasure of working with on the premiere of this new movie network offering.
DeTour on Teletoon Network ReBrand
Animation, Branding, Motion Graphics
Teletoon Canada’s answer to Adult Swim, The DeTour is an evening block of edgy and irreverant programming for young adults, nerdy adults and anyone with a quirky sense of humor. The block look was developed as though the Television itself has an irrverant teenage conscious that transforms when the block comes on. Segueing from programming for the 2-12 year old Teletoon audience to The Detour programming is represented by a platform personality of TV deconstructed into it’s pieceds and parts, test patterms and organic animation elements based on answering the question - If your TV were a teenager and it could speak for itself, how would it behave?
A series of irreverant :15 Idents for Canada’s answer to Adult Swim.
:15 Space Invaders
:15 Worms
Channel News Asia - Network Brand Launch
Branding, Cinematography, Motion Graphics
The launch of Channel News Asia was both strategically and creatively very rewarding during my tenure with FutureBrand/E&P in the U.K. This multinational cinematic expose was brilliantly executed by Daryl Pockett and Rob Machin with whom I had the pleasure of working with for the premiere of this new Asian network offering. Props go to them for helping bring the network to life.
