Alan Schulman is... Digital, Advertising, Branding and other stuff I have loved making.
May 1, 2012
ATT iPAD Application Interface Development / UX
Creative Direction, Interaction Design, User Interface Design
Provides custom audience targeting recommendations to potential advertisers.
One of the very first Enterprise iPAD applications, this touch screen User Interface was designed to easily allow field marketing representatives to demonstrate the targeting capabilities across the AT&T network right across on the table from their personal ipads. Based on the AT&T globe brand icon, the circular touch screen interface drives intelligent ad solutions based on user driven selections and allowa for easy linear and non linear access to supporting slides and video - as well as customizable presentations.
This series of subtle but arresting Channel Idents was designed and produced during my tenure as Global Practice leader of Media & Entertainment at FutureBrand/E&P in the U.K.. Props to Daryll Pocket and his team in Soho.
GSK alli Brand Launch Campaign
Web Development, Web Design, Branding
alli Brand launch & digital ecosystem
alli was launched by GSK as the only FDA-approved OTC weight loss aid that was clinically proven to boost weight loss by 50 percent and significantly reduce excess visceral fat. The brand launch was supported with both online and offline promotional elements as well a straight-talking, simple approach to changing diet and losing weight. Props to Matt Whitaker and Trina Uzee who drove the execution of this program.
CMA MusicFest Social Media Dashboard
Interaction Design, User Interface Design, Web Development Multi-Platform User-Interface Social Media Monitoring that provided event sponsors live Geoposition heat mapping of CMA MusicFest-goers across 9 branded stages and monitored crowd movements, check ins, tweets, and flickr uploads in real time. When un-announced guest artists appeared on stages to jam with headliners, sponsors could watch the movement of fans from one branded stage to another. Props go to the CMA, Skyhook Wireless, & ScoutLabs for the data.
Discovery Animal Planet / US / UK - Video Pre Rolls / Idents
This clever series of :15 short-form video pre-rolls and on-air idents were another of the highlights of my time working in London with FutureBrand/E&P. Proof that online pre-rolls can be both entertaining and effective - these were GOLD BDA/Promax winners. Props to Daryl Pockett and his team I worked with on these.
The launch of Canal Star / UK was both strategically and creatively very rewarding during my tenure with FutureBrand/E&P in the U.K. This multi-genre pay movie service was brilliantly executed by Daryl Pockett and and his production team in London with whom I had the pleasure of working with on the premiere of this new movie network offering.
Diet Coke Digital Ecosystem
Advertising, Creative Direction, Web Design - DKO - USA
Diet Coke is a brand with tremendously loyal consumers – it’s in essence an indispensable part of their daily life. However, with the migration away from carbonated to healthier beverages, Diet Coke needed a platform that would align itself with a “heart-healthy” lifestyle. The answer was it’s tent pole sponsorship of the Wear Red “HeartTruth” program to raise awareness of Heart Disease among women. The Creative Solution involved a program to have competing celebrities wear Red Dresses at the Academy Awards, choose a winner, and have her become the Evergreen spokesperson for the DKO campaign“Heart Truth”. Hence, the Heidi Klum campaign and accompanying Wear Red Digital Program elements. Props to colleagues Michael Piekarski, Malinda McFarlane & Hal Riley.
Recommends 100 mile rides from your current location.
Design and development of IOS smartphone application for Harley-Davidson. Upon activation of the app, the Harley signature engine sound starts up and can be throttled up and down by mimicing the handle throttle motion with your phone. The app determines your current location, then suggests a 100 mile (50 miles each way) route from AAA’s database - avoiding freeways and selecting the roads less traveled. In addition, the app links to Harley’s custom “ride playlist” via iTunes complete with cycler favorites from the Allman Brothers, Doobie Brothers, Steppenwolf, Lynard Skynard, and other Southern Rock favorites. The app also features top routes by State, as well as links to YouTube videos from H-D of Best Motorcycle Tours in America. Props to front end designer Joe Gorelick and backend ios programmer Chris Heimark.
M&M MARS “Faces” DR Advertising Campaign
Advertising, Copywriting, Web Design M&M MARS Direct - Personalization Product Development Campaign Launch - “Faces”
MARS’ move into product personalization via the digital channel created enormous incremental revenue for a brand that typically sells for under $1 at drug, but when personalized, commands a 75X minimum return. As lead creative director on this integrated AOR relationship, I led a creative team whose launch campaign consisted of lead generation and Direct response online and offline elements as well as print, television and viral components.
